Cross-Channel Marketing Analytics
It puts all your data at your fingertips.
Connect any data from almost any vendor. Access all your information in seconds from a web browser, MS Excel, smart phone or tablet. Create and share real-time reports and dashboards. View and correlate multiple data sources at once in a graph or report. It’s here, and it’s a lot easier than you think to get started.
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It helps you spend your dollars wisely.
Did you know businesses today, on average, use less than 1% of the data that’s available to them to make better decisions? With Anametrix, your team can immediately start using the power of data to improve their effectiveness. Imagine seeing all your campaign performance data, across channels, in real-time. Imagine knowing exactly where to allocate your dollars. Imagine the possibilities.
 
It gives you actionable insights every day.
Traditionally, analytics has been a passive method of serving data, waiting for users to find the gems of information hiding within. In order for analytics to truly impact the bottom line, it should actively notify you of trends, problems and opportunities. That’s why we’ve created alerts and patent-pending predictive alerts, automatically showing you what’s important today.
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It tracks consumers across channels.
Conversions no longer follow the old paradigm of single-channel or single-visit paths. Unfortunately, most analytics still try to fit consumers into it. We help you adapt to today’s complex world by showing you the 360 degree view of your touchpoints and conversion paths.
It integrates completely with Excel.
The practical reality is that Excel remains one of today’s most widely-used business tools. Many vendors ignore this reality; we embrace it. Our patented bi-directional plugin empowers users to download or upload data in seconds, refresh spreadsheets instantly and even schedule Excel report deliveries automatically using live data.
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It's your on-the-go data sidekick.
Access all your connected data, in real-time, from any iPhone, iPad or Android device. Get the information you need, whenever and wherever you need it. Empower your team to make better decisions, show live data in meetings and presentations, and lessen the time it takes to monitor, analyze and improve key performance indicators.
 
It listens to social media for you.
Use our built-in social media listening to track what people are saying about you and your competitors. Simply type in the keywords and phrases that interest you and instantly get real-time metrics across many social channels including blogs, Facebook, Twitter, news sites, and much more. You can click any mention to view the source.
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It measures all your multimedia.
We’ve built advanced analytics capabilities as a core design feature, including the ability to measure almost any type of interaction, from basic embedded audio/video to mobile apps and other emerging channels. As a result, you can instantly see where people are and aren’t engaged by your content. Drill-down by devices, behaviors within your apps, pause/exit points and much, much more.